"Ten years ago women bodybuilders were considered freaks by some. Today, advertisers are counting on them to sell products to mainstream America"

- totally obsessed with this video

A bit of evening reading:

This thesis describes a systematic research enquiry into influencing more sustainable behaviour through design, which has produced communicable new knowledge in the form of a design pattern toolkit, called Design with Intent, developed and evaluated through an action research process. The toolkit aims to help designers create products, services and environments which influence the way people use them, primarily for environmental and social benefit; it brings together techniques for understanding and changing human behaviour from a range of psychological and technical disciplines, illustrated with examples, with the aim of enabling designers to explore and apply relevant strategies to problems.